Special Reports

7 POSSIBLE REASONS WHY

YOUR HOME DIDN’T SELL

If your home didn’t sell during it’s original listing time period, there is a reason. Just like a trained doctor can diagnose a medical problem and a cure, so can an experienced Realtor determine why your home hasn’t sold.

This report obviously can not by itself specifically pinpoint your specific circumstances without talking with you personally. However, the reason why your home didn’t sell will be found in one or more of the items in this report.

Reason #1 YOUR PROPERTY DIDN’T RECEIVE PROPER EXPOSURE

Through inexperience or lack of commitment the Realtor that had the property listed may simply not have done what was necessary to get enough showings. Obviously showings precede a sale. Most homes in America will be sold by someone other than the listing agent. Realtors from all of the companies in multiple listing have an opportunity to show it if they are aware of it. I believe in a constant marketing effort to individual Realtors in addition to an ongoing program to attract individual buyers myself. Perhaps one or both of these efforts were not done well. P.S. If the property was not priced correctly, then even proper exposure wouldn’t help.

Reason #2 YOUR LISTING TERM WAS TOO SHORT

It’s important to know what the average time on the market is for homes in your specific neighborhood or price range. If all the other reasons listed in this report don’t apply, it could simply be that your home didn’t have a long enough exposure to potential buyers.

Reason #3 YOUR HOME DIDN’T SHOW WELL

How does your home look from the outside. Is there any deferred maintenance? Is it neat, clean and uncluttered? What’s the condition of the carpet, walls, etc.

Reason #4 YOUR HOME WAS NOT REALTOR FRIENDLY

By Realtor friendly, I mean several things. How difficult was it to show your home. Did you require lots of notice before your home could be shown or did you allow short notice showings? Was there a keybox or lockbox with a key available at the property or did a Realtor have to drive to get a key? Did the listing agent have to be present when the property was shown? Your listing agent must have the support of all the Realtors in your area and if they had difficulty showing your home, they may just show other listings.

Reason #5 YOU TOLD YOUR REALTOR WHAT TO DO RATHER THAN ALLOW YOUR REALTOR TO DO WHAT WAS NECESSARY

Many sellers tell their Realtor where to advertise...require open houses…prepare brochures, etc. Rather than telling the Realtor how to market your home; make sure you list your property with an experienced professional and let them do what they believe is necessary.

Reason #6 YOU LISTED WITH A “FRIEND” OR A DISCOUNT BROKER

Go out to dinner with your friend or play tennis with your friend, but don’t entrust the sale of your home to anything less than a full time professional. If you negotiated the commission to a point where the Realtor could not spend enough money to properly promote your home or could not offer a competitive cooperating fee to other real estate companies, obviously the number of people that were exposed to the property would be less than desired.

Reason #7 YOUR HOME WAS NOT PRICED CORRECTLY FROM THE BEGINNING…YOU DIDN’T REDUCE THE PRICE…YOU DIDN’T REDUCE THE PRICE SOON ENOUGH OR SUFFICIENTLY ENOUGH.

Almost without exception…And there are exceptions…If a home doesn’t sell during it’s original marketing period the reason is price.

The price was too high.

As a seller you can justify your asking price. You can say your house is better than others on the market for sale… I’m sorry, but it’s probably the price.

You can blame the individual Realtor and company that you listed your home with...But, it’s still the price. You may have reduced the price or listed at the price your Realtor suggested, and I still say price was the problem. Either you didn’t reduce the price soon enough (The first 30 days) or both you and your Realtor priced it too high. Just for the record, some Realtors will tell sellers a price they want to hear just to get the listing. They forget that in order to satisfy you and to get paid the home must sell.

90% of the time when a home doesn’t sell during it’s original listing period it’s the price.

10% of the time it may be a combination of the 7 reasons.

What you paid for your home doesn’t affect it’s value.

The amount of cash you need to buy your new home doesn’t affect it’s value. What you want for your home doesn’t affect it’s value.

What a real estate agent says your home is worth doesn’t affect it’s value.

The value of your home is determined by what a buyer is willing to pay in today’s market based on comparing your home to others currently on the market for sale.

Buyers and only buyers determine a homes value!

If you still desire to sell your home, I would welcome the opportunity to speak with you personally and tour your home.

I would be able to determine exactly why your home didn’t sell and what could be done to get it sold.

There is no cost or obligation to this meeting.

Contact me. I look forward to your email or phone call.

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